How to tell young and active audience about new EKZO flavours in the way they would like it more? We decided to take the most relevant channels for youngsters such as Facebook and Youtube and fill it with humour that close to the audience and tell about new product line and it's main benefits such as plenty of milk and pieces of fruits in the most entertaining way by disassembling the product into pieces.
As the result we've got TalkShake — a talk-show with sharp sense of humour where Palochka, our main hero and host of the show interviewed celebrity fruits in his milk jacuzzi. The questions and answers were prepared by Comedy Club residents. Unnecessary to say that the content went viral and besides our Youtube channel we activated people in social webs with tools that helped them to feel a part of the show.