Havas Digital

Greenpeace Eco Card


Air pollution is perhaps the most fundamental issue that we all fight against. Here at Greenpeace we consider ourselves creative, that's why every Campaign Director pushes their teams to strive for real solutions to solve global issues, even with limited resources, assets, and budget. When we wondered what would be the simplest solution to motivate people to use public transportation instead of cars, the answer was right under our noses, or more precisely, in our pockets: business cards.

Turning Eco

Through an initiative that turned a discardable piece of paper into a metro ticket, we found out that even business cards could become greener. The Eco Card is the first ever business card that works with the Moscow Metro System. It can be used by simply touching it on the turnstile to go for free.