Havas Digital

KFC Fried Jobs

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How to engage people to watch videos of a job offer, including even people out of the target audience? (and most important in a touch point where many cool stuff happens)

How to promote the awesomeness of this job offer in a way people will want to participate? We choose to use provocative humour to make people think. And we appeal for one thing they already do a lot: complain about their jobs.