For idea execution we created special platform, that analyses user profile and gives a result of his Ideal Score in 4 parameters: intellect, strength, friendliness, popularity
- More than 120 000 visitors
- More than 12 000 tests passed
- Over 1500 shares
More than 6 500 000 people get known with the new Guerlain fragrance.
We proved that there is no Ideal Man, but there is an Ideal Smell — Guerlain L'Home Ideal