Young people don't like to read, especially online where every word is shortened whenever possible.
Sharing URLs is one of the few moments when they deal with words. Platforms like Twitter limit the number of characters, and they are forced to use URL Shortener services to make those links smaller.
As a bookstore we stand by our words. So we wanted to do the opposite by creating a fun and simple service that would at least bring them a smile: URLiteratu.re, the URL "Lengthener" that turns the link you want to share into a media that promotes reading.